Richard Lundin

I had a conversation with a potential client several months ago about doing a redesign of their newly introduced product. Since they were not reengaging the initial design firm, I asked why. Their reasoning in short was that the product did not behave as they expected it to under changing conditions external to their product, and thought the design firm should have designed for that. I asked what the product specification called for under those circumstances and was asked “what is a product specification?” That answer said it all; the process went wrong at the beginning. That’s not to say that starting with a napkin sketch won’t work, but a clear and detailed product specification is the mainstay of a successful product design. It saves development time, money, and can … Read More +